The Deep Yap
Deep dives into trending cultural moments.
We Just Lived Through Internet History
It only happened last week, but it already feels like internet history: a CEO caught having an affair at a Coldplay concert. Here everything you need to know about how one awkward stadium moment spiralled into full-blown pop culture chaos.
How Going Offline Is Driving Buzz Online in 2025
Summer β25 is giving IRL > URL energy πππ¦
From surprise gigs in pubs to run clubs and ice cream pop-ups, brands are finally showing up where people actually are. And itβs working. Big time.
Slutty Glasses, Flip Flops, and Golden Retriever Energy: The TikTok-ification of Press Tours
Slutty little glasses, fashion flip flops and caps. You may be asking what these three things have in common? Well, Jonathan Bailey of course! His recent cheeky press tour got me thinking β¦ has TikTok changed the game?