A PR girlie’s guide to Wimbledon 2025

Though I’m not a huge tennis fan, I always look forward to Wimbledon for two things - celeb spotting and brand activations. And boy we were TREATED this year!

There has been so much cool content flying around for the past two weeks, but these are my favourites: 

🍺 Stella Artois’ Good Taste Never Breaks the rules. So simple, so effective - and who better than David Beckham to unveil the limited edition all white packaging which obliges with the Wimbledon dress code

💎 Idk about you but the moment Coco Gauff lost an earring on court was all over my FYP. So I loved Missoma jumping on it, pushing out a quick win reactive ad on socials after realising it was one of theirs.  

🎾 As a PR girlie, I double took and ran to Instagram when I saw The Roman’s logo on Cam Norrie’s shirt. It might not be a traditional sponsorship, but I’m all for it.

🚗 Two tennis players and one rally - but on top of two cars driving down a runway. It's one of those crazy creative ideas that gets thrown around in a brainstorm but this time Lexus actually bought it to life.

📺 LTA dived into their archives to dig up a clip of 9 year old Emma Radacanu playing Sonay Kartal. We all love a throwback, and I just LOVED this.